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Export an image for the web

When preparing images for the web, you want them to be as small as possible so they load as quickly as possible. Pixelmator Pro lets you export versions of your images optimized for the web using a range of optimization settings, reducing their file sizes. Exporting for the web removes the color profile, any unnecessary metadata, and lets you use advanced compression techniques to export images that load much faster online.

Pixelmator Pro lets you export images for the web in the PNG, JPEG, GIF, and SVG formats. In addition, you can export the same image in multiple formats or at different sizes at once. As you adjust the export options, you’ll see a live preview of how the image will look when exported.

Note: If you’d like to keep the metadata and other additional image information, make sure to export your image using the regular Export command.

Export an image for the web
  1. Do one of the following:

    • Click in the Pixelmator Pro toolbar and choose Export for Web.
    • Choose File > Export for Web (from the File menu at the top of your screen).
    • Press Shift ⇧ + Command ⌘ + E on your keyboard.
  2. Click Presets to select an export preset or choose a custom export format by changing the settings in the Format and the Scale Factor pop-up menus.

  3. Click the disclosure button and customize the export options of your selected format.
  4. Click Export.

Tip: You can also drag and drop the thumbnail in the Export for Web section of the Tool Options pane onto the Desktop, a Finder window, or elsewhere to export one or multiple versions of the image with the current export settings.

Add an additional export format

Adding an additional export format will mean that, once you export, you will have two versions of your image exported with the chosen settings.

  1. Choose the Export for Web tool by doing one of the following:
    • Click in the Pixelmator Pro toolbar and choose Export for Web.
    • Choose File > Export for Web (from the File menu at the top of your screen).
    • Press Shift ⇧ + Command ⌘ + E on your keyboard.
  2. Click Add Format, then click the Format pop-up menu to choose the desired format.

If you’d like to remove an export format, click Format and choose Remove.

Customize the export settings
  1. Click the disclosure triangle next to the export format.

  2. Use the following settings to customize the image:

    • Use advanced compression (PNG). Select this option to compress the image using advanced compression algorithms. Although slightly slower, these algorithms produce smaller PNGs compared to the ones exported regularly.
    • Reduce to 8-bit color (PNG). Select this option to reduce the image color depth to 8 bits. Converting 16-bit images to 8-bit can be useful for optimizing final, edited images to load faster on the web. If you're planning to continue doing some color-sensitive work on the image, you can stick to 16 bits and ignore this setting.
    • Keep transparency (PNG and GIF). This option is selected by default for the file formats supporting transparency. You can deselect this setting to export images with all transparent areas filled with solid white.
    • Convert to sRGB (PNG, JPG, and GIF). Certain color profiles can make the image colors look dull or faded when displayed on the web. To avoid this, convert the image color profile to sRGB and remove any previous color profile.
    • Quality (JPG). Drag the quality slider or click the Quality pop-up menu to reduce the size of an image by increasing the level of compression. Note that higher levels of compression can potentially reduce the image quality, but exporting between 75% to 85% quality can greatly reduce the image size without any noticeable drop in quality.
Use scale factors to export a scaled version of your image

By default, images exported for the web are exported at 1x, which means they are exported at the original size of the image you created. When preparing images to be displayed on high-resolution displays such as Retina, in addition to regular displays, you'll need to make sure the Retina image is twice as large as the standard image. This is due to the fact that higher resolution displays usually have at least twice as many pixels. Scale factors let you export a version of your image that is scaled up or down.

  1. Choose the Export for Web tool by doing one of the following:

    • Click in the Pixelmator Pro toolbar and choose Export for Web.
    • Choose File > Export for Web (from the File menu at the top of your screen).
    • Press Shift ⇧ + Command ⌘ + E on your keyboard.
  2. Choose a scale factor from the Scale Factor pop-up menu.

Note: If your image contains vector and text elements only, you can work on the standard size of the image first and export a 2x version for Retina displays later. If the image has any raster (image) layers, you'll need to work on the Retina version first and export a 0.5x version of the image for standard displays to make sure every detail remains sharp.

Hide or show the optimized export preview

The optimized preview is only visible when using the Export for Web or Slice tools. It simulates how the image will look when exported.

  1. Choose the Export for Web tool by doing one of the following:

    • Click in the Pixelmator Pro toolbar and choose Export for Web.
    • Choose File > Export for Web (from the File menu at the top of your screen).
    • Press Shift ⇧ + Command ⌘ + E on your keyboard.
  2. Control ⌃–click the image and choose Hide Optimized Preview or Show Optimized Preview.

Rearrange export formats

The optimized preview is visible for the topmost export format. If you’d like to change the order of export formats, click Format and choose Bring Forward, Bring to Front, Send Backward, or Send to Back.

Pixelmator Pro User Guide