You can add or draw any shape you want, then add text that runs along the outline of the shape.
Once you've added text, you can
–drag one of the text box handles to move the text box along the path or –drag to expand the text box and make room for more text. Also, if there’s too much text to display in the shape, a clipping indicator appears. Drag this handle until all the text is showing. Tip: To additionally transform the text path or to flip text along the path – click the path and choose an option.
You can change the look of text just like any other text in your document.