A while ago


Before the release of the amazing Pixelmator 2.0, we thought we should have some fun… And, boy, did we do the craziest thing this year…

…we created a game. Yep. A real game. A completely complete iOS game for our beloved iPhones, iPads and iPods (touch).

The game is called Flapcraft. And it is awesome. And here is what it looks like:

In Flapcraft, you play as a handsome Viking doing tricks in the air by flying on a wooden log. To perform those tricks more effectively, the Viking’s wooden log can be upgraded with techy stuff like wings, rockets, engines and more. The game looks gorgeous, features great sound, and is fully accelerometer-based. In short—well, you should try the game for yourself—it is a lot of fun.

Oh, and just to make things clear: We are not going into the game business anytime soon. If you try to get the business logic behind Flapcraft… don’t; there is none. Flapcraft was developed during beta testing of Pixelmator 2.0—well, of Pixelmator’s 2.0 painting engine, to be more precise. We found that testing Pixelmator 2.0 by creating game graphics was very effective. What’s more, we made ourselves comfortable with many of those great iOS technologies in the process. In fact, we handled everything ourselves in the building of Flapcraft—no third party was involved.

To create the game from scratch, we used Pixelmator 2.0, GarageBand, and, of course, Xcode. You’d be very surprised at how easy it is to create a game for iPhone, iPad and iPod touch if you know the tools. Actually, the special Flapcraft page on our website was created using Pixelmator 2.0. We even did a short making-of Flapcraft video.

Flapcraft is available right there on the App Store for only $1.99. It is a completely universal app that will fully work on all iOS devices once downloaded, whether iPhone, iPad or iPod touch. And, yep, it does support the amazing iPhone 4 Retina display.

For more information on and screenshots of Pixelmator’s Flapcraft, please visit the Flapcraft page on our website or view the game description in iTunes.

Now go ahead and have fun. After all, the game is twice as cool when you know that it was created with your favorite image editing app. I hope you like it.

As for me, I am getting back to work on the Pixelmator 2.0 release. Still some stuff left to do there.

A while ago

Ready for OS X Lion (Update)

I’m very happy to let you know that while working extremely intensively on Pixelmator 2.0—codenamed Chameleon—we still managed to improve the currently available version’s compatibility with OS X Lion. Pixelmator 1.6.6 adds fixes and improvements that will help the app run smoothly on OS X Lion.

Lion is a must-have upgrade of Mac OS X. Believe me, we spent a lot of time using it, and everyone at the Pixelmator Team absolutely loves the OS X Lion.

To easily update to Pixelmator 1.6.6, simply use your Mac App Store app. For non-Mac App Store users, it is highly recommended to transition to the Mac App Store at this time. However, if not ready to transition yet, users can run the Software Update feature in Pixelmator.

High-end support for OS X Lion is coming along for Pixelmator 2.0 Chameleon. With Lion-specific features, the new version is going to totally rock on OS X Lion. If you haven’t yet noticed, we have a sneak preview website for more info about what’s coming in Pixelmator 2.0.

And finally, we thought you might be happy to take a look at the new Smudge Tool in Pixelmator 2.0. Enjoy the video!

Update (A Bump)

We had a nasty bump in the road with the release of version 1.6.6. Because of a critical bug (a crash upon launch) found in version 1.6.6 fifteen minutes after its release, we had to temporarily remove the app from the Mac App Store and from our downloads.

With the bug fixed in Pixelmator 1.6.7, everything is up and running again. I apologize for any inconvenience you experienced. It was a good lesson for us.

(It’s a pity to waste a version (1.6.6)).

A while ago

Pixelmator Apple Design Award

Last week’s WWDC was totally crazy for us. The craziest thing that happened was winning the Apple Design Award. It was so unexpected and so unbelievable that even if I had wanted to do a blog post on the evening of our win, I simply couldn’t have done it. There were too many things to think of, too many words to say and too many people to thank. I had to chill out.

That Apple Design Award is very special for us. We’ve dreamed of winning it since the very beginning.

Because the award is so special, we spent few minutes to create a special web page to celebrate it. We even made it possible to see the award trophy in a 360? view and took some close-up photos so you can check it out and rejoice along with us.

Visit the Pixelmator Apple Design Award Website.

A while ago

Pixelmator Team Unveils Pixelmator 2.0 Chameleon

New Features Include Drawing Tools, Content-Aware Fill, New Retouching Tools, Smudge Tool

The Pixelmator Team unveiled Pixelmator 2.0 today, a major upgrade of the groundbreaking image editing tool that provides everything needed to create, edit, and enhance still images. Pixelmator 2.0, codenamed Chameleon, features drawing tools, Content-Aware technology-based Fill, a Healing Tool, new retouching tools, a Smudge Tool, and more.

“Pixelmator makes it incredibly fun and easy for anyone to create, edit and enhance images,” said Saulius Dailide of the Pixelmator Team. “Now, with tons of new features and improvements, the next generation of Pixelmator is clearly one of the most impressive and useful apps ever built for Mac OS X.”

The new, full-featured and precise drawing tools in Pixelmator allow users to easily add, create and edit vector shapes. In addition to Pen, Freeform Pen, Convert and Path Selection tools, Pixelmator also includes pre-drawn shape tools for quickly adding triangles, lines, circles, rectangles, and even custom shapes from the new Shapes palette into compositions. Fill and stroke settings for created shapes, as well as shadows, can be easily adjusted in the new Shape Settings palette. The drawing tools are very useful for creating buttons, icons, web page elements, illustrations or any other items for use in image compositions.

A breakthrough new Content-Aware Fill technology in Pixelmator allows users to magically get rid of unwanted elements in images, as if they never existed. By using either the new Healing Tool or the selection tools, one can select wrinkles, blemishes, image damage or any other details in images, then let Pixelmator smartly and seamlessly fill the selected area with similar nearby image content.

The new retouching tools in Pixelmator include a Sponge Tool, for adding more color or taking color away from areas of an image by painting on them; Burn and Dodge tools, for naturally darkening or lightening areas of an image; and a Red Eye Tool for easily—either automatically or manually— fixing the red-eye effect in images.

The new Smudge Tool allows smearing paint, or rubbing out blemishes or any other details in images, simply by using any brush tip, as realistically as using one’s fingers.

Other new features of Pixelmator 2.0 Chameleon include a cleaner and easier-to-use interface, a new Eyedropper Tool, a new info bar, a convenient tool options bar, a fully customizable Tools palette, a new Type Tool, a Pixel Tool, and a number of minor improvements.

Pricing and Availability

Pixelmator 2.0 is a free upgrade via the Mac App Store for everyone who has purchased any version of Pixelmator via the Mac App Store. More information on Pixelmator 2.0 can be found at www.pixelmator.com/sneak-preview/

Pixelmator 2.0 will be available exclusively on the Mac App Store for $59 later this summer. For now, anyone can purchase the currently available version of Pixelmator on the Mac App Store for $29 and receive a free upgrade of Pixelmator 2.0 once it is released.

A while ago

Pixelmator 1.6.5 is Out

So what do you do when your app is extremely profitable and receives so many positive reviews? Well, at least in our case, nothing unusual, except that we work even harder (a lot harder) since the atmosphere here among the Pixelmator Team is wonderful.

We are currently working on Pixelmator 1.7 Geneva and 2.0 simultaneously (since the two are somewhat related) and some other minor but still great Pixelmator updates.

Today, we are updating Pixelmator to 1.6.5. New in the update are two blending modes – Subtract and Divide – important bug fixes, and some other minor improvements.

While I would love to have not added these blending modes since I think there are more than enough of them in Pixelmator, we had to do it due to better Big Brother (PSD) support. So, generally, adding just two more blending modes is, in fact, a good thing – especially for those of you who know how to use these modes (send me a message or an example if you are one of those lucky ones).

Another bunch of changes in version 1.6.5 are very important bug fixes (such as the sudden disappearance of Quartz Composer filters in version 1.6.4) and some minor improvements.

The original plan was to ship the very new and awesome Crop Tool with version 1.6.5, but since the bugs were so important, we decided to focus on them instead. But don’t worry; the new Crop Tool is coming very soon – it is in test mode now, and I love what we’ve done with it so far – I honestly believe that we’ve got one of the world’s best crop tools.

For now, Pixelmator 1.6.5 is a free update for everyone who owns the app (run the update through the built-in software update or use the Mac App Store app to do that for you).

If you don’t have Pixelmator yet, go grab it while we are still running the transition to the Mac App Store and the price is as its lowest. The transitional pricing will be up until the last day of this month (February 28th).

A while ago

Pixelmator Grosses $1 Million on the Mac App Store

I am ecstatic to announce that Pixelmator grossed a gigantic $1 million on the Mac App Store. And that happened in only 20 short days.

What is even better is that the app is getting rave reviews on the Mac App Store (4.5 stars with over 275 ratings on the US store, 5 stars with over 128 ratings in the UK, and 4.5 stars with over 129 ratings in Germany). And, thanks to the Mac App Store, more people than ever are choosing to download Pixelmator.

Such an amazing success feels fantastic. Thank you so much for your enthusiastic support.

We can’t wait to hit your Macs and the Mac App Store shelves with the hot new updates (1.6.5, 1.7 Geneva and the outstanding Pixelmator 2.0) that are currently in the works.

A while ago

Pixelmator 1.6.4 Is All about the Details

With the Mac App Store launch and the Pixelmator transition to it running at full throttle, we worked tirelessly for the last few days to finally bring Pixelmator 1.6.4 to everyone – not just the Mac App Store.

The update is clearly one of the most significant refinements we’ve ever made to Pixelmator, even though it is all about the details. In fact, you can think of it as massive enhancements and modernization of things in the app that are not visible at a first glance, but that are definitely felt once the app is brought into play.

Gradient Tool

The Gradient Tool has been revamped completely. For a combination of major performance improvements and high-quality smoothness (or dithering, which basically means no banding between colors), we had to do a complete rewrite of gradient kernels (the most low-level, foundational stuff of the gradient engine). We think we’ve got the world’s best Gradient Tool – very high quality, very fast, and alive, since you see the results instantly when drawing a gradient with the Gradient Tool.

In addition to all of the Gradient Tool improvements, Pixelmator has introduced a new collection of gradient presets in the gradients palette and gradient sharing.

Gradient Sharing

This one is very cool. Sharing gradients in Pixelmator is as simple as dragging and dropping them from the gradients palette onto your desktop, and vice versa. Even more, the exported gradients icon shows a preview of the exported gradient. We created a special Quick Look plug-in (built into Pixelmator) for this purpose – a detail that is a lot of fun.

Selection Tools

We also did a complete revamp of all the selection tools in Pixelmator: Magic Wand, Lasso, Polygonal Lasso, Rectangular Marquee, and Elliptical Marquee.

In addition to major (I mean it) performance improvements for the selection tools, a great deal of attention was paid to the details… lots of details. A few examples:

  • When you start moving the selection around, the selection border dissolves until you release your mouse. It helps you to clearly see where you are about to place the selection.
  • The selection border also dissolves when you add an adjustment or filter onto it for a better preview of the final result.
  • By pressing the Space key on your keyboard you can now temporarily switch to the Hand Tool whenever you like when drawing a selection with the Polygonal Lasso Tool.
  • Shift-click with the Polygonal Lasso Tool to draw a selection border every 45?.
  • Command-press when drawing a selection with Polygonal Lasso will show you a preview of a closed selection and, with the Command key still pressed, you can close it (the selection) with a single mouse-click.
  • All the selection tools now have the intersect mode, which basically does what it says: allows intersecting selections with each other.

Oh, and the click-and-drag-technology-based Magic Wand Tool is very, very fast now.

Although I am not saying that we already have a complete package of selection tools, I am very confident that those that we have now are the very best selection tools in the world. We will continue to add more of them in the future.

JPEG Turbo

Pixelmator 1.6.4 is first in the world to add a new JPEG compression/decompression engine, called the libjpeg-turbo. JPEG Turbo, as we named it, brings 2x faster JPEG compression via Pixelmator’s Export for Web feature. Remember, Pixelmator has a real-time preview for optimizing images or slices for the Web, so JPEG Turbo makes that preview even more instant.

Refine Selection

Three months’ worth of scientific-caliber research and development went into the new Refine Selection tool. Refine Selection delivers quality results when enhancing your selection borders, whether that be smoothing, feathering or resizing. A noteworthy ease-of-use of the Refine Selection tool in Pixelmator remains exactly the same as before.


In addition to a wonderful update, we’ve got some supplements for you to play with – new and inspiring Pixelmator tutorials covering Lasso, Polygonal Lasso, Magic Wand, Marquee Selection Tools, and a Gradient Tool.

Users who purchased Pixelmator through the Mac App Store are already using Pixelmator version 1.6.4, while non-Mac App Store Pixelmator users can get version 1.6.4 from our website or through Pixelmator’s built-in software update.

Those of you who haven’t yet picked up your copy of Pixelmator can download a trial on our website or, if desired, purchase the complete app from the Mac App Store.

Thank you so much for using Pixelmator. We really hope you will enjoy using version 1.6.4 as much as we enjoyed creating it.

A while ago

The Mac App Store Transition FAQ

The Mac App Store is an absolute hit. What’s even more, Pixelmator is an absolute hit on the Mac App Store. We couldn’t be happier about it. I’ll tell you more about that a bit later.

For now, since the Mac App Store is a new and a very big thing, there is some confusion about it. Let me try to clarify things by answering some questions about the recently launched Pixelmator transition to the Mac App Store:

If you own a non-Mac App Store Pixelmator license:

1. What is the Mac App Store transition?

It is a great, limited time offer to purchase Pixelmator at the Mac App Store for the reduced price of $29 and get the Pixelmator 2.0 upgrade for free later this year.

2. Why did you do the transition?

We think it is not fair that our existing customers would be charged the full $59 price again in order for them to use Pixelmator with the Mac App Store. Instead, we decided to help our existing customers to transition to the Mac App Store by lowering the price to $29 for a limited time and sweeten the transition with a free Pixelmator 2.0 upgrade.

We had to post the offer for everyone, not just our existing customers, because there is no way to distinguish between new and existing customers on the Mac App Store.

In addition, we think that the Mac App Store is the future of software sales and distribution, and we think it’s great.

3. Do I have to buy Pixelmator from the Mac App Store again to continue using it?

No. You can continue using Pixelmator without having to purchase it again from the Mac App Store.

4. Do I have to buy Pixelmator from the Mac App Store again to get free 1.X updates?

No. You will be getting free updates until Pixelmator 2.0 becomes available.

5. I want to switch to the Mac App Store. Do I have to buy Pixelmator from the Mac App Store again?

Yes, but only if you want to enjoy the benefits of the Mac App Store and get a Pixelmator 2.0 upgrade for free as an extra for transitioning to the Mac App Store.

6. Why can’t I just convert my Pixelmator license to the Mac App Store for free?

Unfortunately, there is no way to convert our existing customers to the Mac App Store.

7. The Mac App Store shows some software apps from other Mac developer companies as “Installed” while Pixelmator doesn’t show as “Installed.” Why?

The “Installed” app state, unless you purchase from the Mac App Store, doesn’t count as a Mac App Store purchase and, because of that, you won’t be able to enjoy the Mac App Store benefits. You will not get application updates through the Mac App Store, for example. This is how the Mac App Store works, and we can’t do anything about it.

The folks at Bare Bones Software have an in-depth explanation of the same issue.

8. Why would I want to purchase Pixelmator again from the Mac App Store?

You will be able to enjoy all the Mac App Store benefits and get a free Pixelmator 2.0 upgrade when it comes out later this year at the Mac App Store.

9. Will Pixelmator 2.0 be a Mac App Store-only purchase?


10. Why will Pixelmator 2.0 be a Mac App Store-only purchase?

We think it is the best way to purchase and install software on a Mac. Also, instead of worrying about how to reach our customers or manage a web store, we will finally be able to focus completely on Pixelmator improvements, quality, and new features.

Other benefits of being in the Mac App Store include the fact that we won’t need to spend time and energy developing our own update systems, web store shelves, licensing systems, anti-piracy measures, and other things like that.

We are good at creating the best Mac apps – and should do only that.

11. Will Pixelmator 2.0 cost more than $29 once it is out?

Yes. It will definitely cost more than it does now.

12. The Mac App Store Pixelmator listing shows version 1.6.4 as current with some new features, whereas your website version lists 1.6.2. Does that mean that, even if I already own a non-Mac App Store Pixelmator, I have to purchase it on the Mac App Store to get the 1.6.4 update?

No. You will be getting all future 1.X updates simultaneously from both our website and the Mac App Store.

As for the 1.6.4 update on our website, we’ve been extremely busy working on the transition because the Mac App Store was released earlier than we expected. Pixelmator 1.6.4 is scheduled for a public, non-Mac App Store release next week.

13. I own more than one Mac – Do I have to purchase additional copies of Pixelmator at the Mac App Store to use it on my other Macs?

After you purchase Pixelmator at the Mac App Store, you can install it free of charge on every Mac you use.

14. Why is there so much confusion about the transition then?

Some other applications were recognized as “Installed” apps (see the answer to this question above) on the Mac App Store, and our customers thought that we are the only ones who are charging for the application again even if they purchased the app before the Mac App Store launched, but that is not true: we not only lowered our Mac App Store price for our existing customers but we’ve also practically given away the 2.0 upgrade. The majority of other developers do not offer any transition at all – you have to re-purchase applications for the full or a slightly lower price.

• If you’ve just purchased Pixelmator from the Mac App Store:

Will I be getting the Pixelmator 2.0 upgrade (including 1.X and 2.X updates) for free once 2.0 is out on the Mac App Store later this year?


• Other:

If I have some more questions about the transition, what should I do?

Feel free to simply drop us an e-mail message at info@pixelmator.com.

If you have any concerns regarding the Mac App Store, please visit the Mac App Store support website for more information at www.apple.com/support/mac/app-store/.

A while ago

Transition to the Mac App Store

We are right there on the Mac App Store! Woohoo!

What’s even more is that we just announced something very cool in celebration of the launch of the Mac App Store. We call it the “Pixelmator Transition to the Mac App Store”.

The transition basically means that if you buy Pixelmator on the Mac App Store now for only $29, you will get the totally awesome Pixelmator 2.0 for free once it is out on the Mac App Store later this year.

Yup, that’s true, and yup, it is totally worth it.

I told you many times that we believe that the Mac App Store is a future of software distribution and sales, that it is going to be an absolute hit and, of course, that we are very excited to be a part of it.

And, since there are so many benefits for everyone, we are fully committed to supporting the Mac App Store. We plan to completely move Pixelmator sales and distribution to the Mac App Store as soon as possible.

Therefore, now is the perfect time for you to click this button:

P.S. Even if you decide not to move to the Mac App Store, we will continue to provide you with free Pixelmator 1.X updates until version 2.0, just as promised.

P.P.S. Oh, and to be sure everything is clear – there is no way of transitioning Mac apps to the Mac App Store for free as of yet. If there was such a way, we would have definitely give it for free to our registered customers. That’s why we are reducing price and giving Pixelmator 2.0 for free once it is out.

P.P.P.S. Look at the bottom of the “Panic on the Mac App Store” article about the update policy. Everyone has that issue: http://www.panic.com/blog/2011/01/panic-on-the-mac-app-store/

A while ago

Our Web Store

The Mac App Store is on its way, and once it is out we hope we won’t need to worry about the selling and distribution of Pixelmator to Mac users anymore. However, we still care about our own web store (we think we will keep it for special buyers such as educational institutions, businesses, etc.).

The recent news about our Web store is that we have just moved from an eSellerate- to a FastSpring-based Web store. Even though eSellerate served us extremely well in the past, we are very excited to transition to FastSpring due to FastSpring’s more modern look and feel, and its being more Mac friendly. Here is the difference so far:

Thanks to FastSpring’s taking great care of us, we have a much easier-to-use Web store—a store that should have been in place years ago. What’s more, we are still working with them to make it even simpler.

So if you are a third-party Mac developer, FastSpring is highly recommended as an addition to the forthcoming Mac App Store or as a main web store for those of you not bringing your apps to the Mac App Store (are you crazy?).

By the way, The Beatles are now on iTunes and iOS 4.2 is out!